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A
pilot program will determine whether an outsourced Cydcor
sales force is the best business solution for our client.
The initial stage of the campaign is a collaborative effort
- the combination of our client's shared product knowledge
with Cydcor's customer acquisition expertise. Once the sales
package is established and the campaign is launched, sales
presentations are closely monitored in the field and continually
refined for maximum effectiveness.
A
typical campaign would involve the sales representative meeting
with potential customers face-to-face at their home or place
of business. In most cases, a representative would approach
approximately 80 businesses or residences each day, see and
educate 40 potential customers, and gain a commitment from
some percentage thereof. Upon completion, the pilot program
is evaluated and a decision is made as to whether the next
step will be an expanded campaign rollout.
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