Cydcor Outsourcing - The Face-to-Face Advantage of Cydcor

CYDCOR – A COMPELLING ALTERNATIVE: Cydcor’s face-to-face advantage is clear. While talking with prospective customers at their homes or places of business, Cydcor’s sales representatives are able to look into the eyes of these consumers and interpret their specific wants, needs and desires better than can be accomplished with any other direct marketing channel. Additionally, as compared to direct mail or telemarketing, a Cydcor representative has the added advantage of utilizing visual demonstrations while addressing questions or concerns. Cydcor’s personal touch translates into sales.

Perhaps one of the most compelling advantages of the Cydcor face-to-face approach is that Cydcor clients can quickly determine whether our outsourced sales method is the best solution for their business. Before investing in expensive ad campaigns, an in-house sales force, or adding retail stores with no guarantee of a return on investment, Cydcor clients will find out in weeks, not months, if a face-to-face sales approach is the right choice. Cydcor can test a campaign in one or two markets and discover whether Cydcor’s unique sales channel will be profitable before expanding to additional territories.

TELEMARKETING

DIRECT MAIL

An outside firm must be contacted or in-house resources developed to mobilize a campaign.

Since telemarketing has been used extensively and abused in some cases, potential customers can react negatively to this approach.

It is common and easy for a potential customer to simply hang-up the phone before a rapport can be established.

National Do Not Call list results in stiff penalties for violators

Requires a significant investment in time and money.

Lists need to be purchased.

Design and advertising created or contracted for.

Materials must be printed and mailed.

Return percentages from direct mail vary from one half to less than one percent for new customer acquisition.

Facing increased costs due to equipment and processing expenses due to national security concerns.

Not interactive – cannot respond to customer questions, concerns, or address their specific needs.

The Cydcor Face-to-Face Advantage Sales Team

Strategic Alliances | Face-To-Face Advantage